Amadeus and Points announce strategic partnership to help airlines unlock greater economics from loyalty programs
Amadeus Loyalty Management and Awards allow airlines to offer full seat availability, miles and cash payments, and the use of miles for seat upgrades and ancillaries as part of their loyalty programs. At the same time, Points’ Loyalty Commerce Platform solutions provide a guaranteed revenue stream to airlines while further engaging their members via highly personalized offers through a full suite of loyalty currency retailing services, private branded hotel and car booking services, and mileage exchange and incentives.
Through this partnership, Amadeus and Points will introduce an integrated portfolio of services to their loyalty program members. This portfolio will help airlines further improve loyalty redemption and member engagement.
Points and Amadeus have already collaborated on the launch of a number of ancillary revenue solutions for loyalty programs in the
“We are excited to enter this long-term partnership with Amadeus, the world’s industry leader in airline IT,” said
Notes to the editors:
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.
We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries.
We are one company, with 16,000 employees across 70 offices. We have a global mindset and a local presence wherever our customers need us.
Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.
Amadeus is an IBEX 35 company, listed on the
To find out more about Amadeus, visit www.amadeus.com.
Points, (TSX: PTS)(Nasdaq: PCOM), provides loyalty e-commerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. Currently, the Company has a growing network of nearly 60 global loyalty programs integrated into its unique Loyalty Commerce Platform. Points offers three core private or co-branded services: its Loyalty Currency Retailing service sells loyalty points and miles directly to consumers; its
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Source: Points International, Ltd.