SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE
13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of December, 2018
Commission File Number: 001-35078
POINTS INTERNATIONAL LTD.
(Translation of registrant's name into English)
|111 Richmond St., W. Suite 700, Toronto, ON, M5H 2G4, Canada|
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [ ] Form 40-F [X]
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]
Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders.
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]
Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant's "home country"), or under the rules of the home country exchange on which the registrant's securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant's security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934. Yes [ ] No [X]
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- ________________.
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
|Points International Ltd.|
|Date: December 18, 2018||By:||/s/ Erick Georgiou|
|* Print the name and title under the signature of the signing officer.||Title:||Chief Financial Officer|
|Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.|
|99.1||News Release dated December 18, 2018|
|Alaska Expands Partnership With Points To Let Mileage Plan|
|Members Redeem Miles For Elite Status|
|Alaskas Loyalty Program leverages Points Loyalty Commerce Platform to offer|
|members more engagement opportunities|
TORONTO, December 18, 2018 Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, today expanded its partnership with Alaska Airlines to enable Mileage Plan members to redeem their miles for elite status.
By leveraging Points Loyalty Commerce Platform, Alaska Airlines is enhancing its existing Elite Qualifying Miles promotion. Now, members who are close but short of their annual qualifying requirements can use their hard-earned miles to maintain or purchase higher elite status. The expanded partnership is ultimately providing Mileage Plan members more ways to use their miles and enjoy elite benefits when flying Alaska Airlines.
This significant program enhancement is following a successful Elite Qualifying Miles promotion launch in 2016, which gave Mileage Plan members the ability to purchase miles with cash in order to earn elite status. This has proven to be a highly desirable benefit for loyalty members as they strive to achieve the next level of elite status.
Weve seen that more mile redemption opportunities increases member engagement with Mileage Plan, so were excited to leverage Points expertise to take this highly sought-after promotion to the next level, said Ryan Butz, Alaska Airlines managing director of guest loyalty.
We are thrilled to support our longtime valued partner, Alaska Airlines, with their first qualifying miles offer where Mileage Plan members are granted the ability to redeem their existing miles and gain the status that they would otherwise miss out on in 2019, said Rob MacLean, CEO of Points. We look forward to leveraging our platform to power new features and offer more flexibility to members.
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great services, including the Buy, Gift and Transfer functionality, to a growing list of more than 60 leading loyalty programs worldwide.
For more about Points Loyalty Commerce Platform, visit www.points.com.
About Points International
Points, (TSX: PTS)(Nasdaq: PCOM), provides loyalty e-commerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. Currently, the Company has a growing network of nearly 60 global loyalty programs integrated into its unique Loyalty Commerce Platform. Points offers three core private or co-branded services: its Loyalty Currency Retailing service sells loyalty points and miles directly to consumers; its Platform Partners service offers developers transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase revenue from hotel and car rental bookings while offering members more opportunities to earn and redeem loyalty rewards more broadly. Points is headquartered in Toronto with offices in San Francisco and London.
For more information, visit company.points.com, follow Points on Twitter (@PointsLoyalty) or read the Points blog. For Points financial information, visit investor.points.com.
About Alaska Airlines
Alaska Airlines and its regional partners fly 44 million guests a year to more than 115 destinations with an average of 1,200 daily flights across the United States and to Mexico, Canada and Costa Rica. With Alaska and Alaska Global Partners, guests can earn and redeem miles on flights to more than 900 destinations worldwide. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Carriers in North America" in the J.D. Power North America Airline Satisfaction Study for 11 consecutive years from 2008 to 2018. Learn about Alaska's award-winning service at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).
|Points Media Relations|
|Alaska Media Relations|
|+1 (206) 304-0008|